About Our Mazda Dealership in El Paso

Why Buy From Viva Mazda

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

View Our Inventory

Exceptional Customer Service

We are committed to providing amazing customer experiences.

Meet Our Staff

We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

Schedule Service

Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

New Inventory

Shop New Inventory

Pre-Owned Inventory

Shop Pre-Owned Inventory

Service Department

Explore Service Department

Parts Department

Explore Parts Department
  1. Viva Mazda

    8980 Gateway Blvd E
    El Paso, TX 79907

    • Sales: (915) 775-6610
Loading Map...

Get in Touch

  • Contact our Sales Department at: (915) 775-6610
  • Monday9:00AM-8:00PM
  • Tuesday9:00AM-8:00PM
  • Wednesday9:00AM-8:00PM
  • Thursday9:00AM-8:00PM
  • Friday9:00AM-8:00PM
  • Saturday9:00AM-8:00PM
  • SundayClosed

Learn More About Our El Paso Mazda Dealership

While providing you with new and used cars, parts, and service is our focus, at Viva Mazda we strive for much more. We want to give those in El Paso and others we serve in Las Cruces, Socorro, Horizon City, Sunland Park an enjoyable and positive experience every time you come to visit us whether it's to buy, or service your Mazda model. We take great pride in it and demonstrate it by offering the highest levels of care and customer service.

Committed to Serving El Paso Drivers with Topnotch Customer Service Standards

Our dealership is staffed with only the best automotive professionals in the El Paso area. We work hard to bring our customers a broad selection of brand-new vehicles from the latest lineup of Mazda car, hatchback and SUV vehicles. Our teams can work with you to find the best new or used vehicle for your needs, the best finance deal for your budget, and much more. With service, parts, and sales help all under one roof, you'll never have to look elsewhere for your automotive needs again.

Close to Home in One Convenient Location

Make the trip from your home in Las Cruces, Socorro, Horizon City or Sunland Park to our El Paso dealership and experience our unique brand of customer service for yourself. We're easy to get to, easy to work with, and we want to help you have a car-shopping, buying, and ownership experience unlike any you've ever had elsewhere. We invite you to visit us in person and let us show you our wide range of expertise on Mazda vehicles, and our topnotch standards of customer service. We're happy to answer any questions you have and to help guide you through the entire experience.

Customer Service. Community. Commitment. Legacy

This is what has been driving the Viva Auto Group since 1985. Over the years, we've sold many makes and models and continue to grow in El Paso and Las Cruces. We've met and helped generations of families with their transportation needs in mind. Our family of entrepreneurs has been providing thousands of jobs in our community for more than 150 years.

Our Viva dealerships feature state-of-the-art facilities with trained and certified sales associates and technicians, service advisors and parts personnel ready to help answer all your questions. Whether you're looking for a new or used car, sell your current vehicle, secure auto financing, service your car or add a cool accessory, let the Viva Auto Group family of dealerships be your only choice. We're ready to meet your transportation needs.

At the Viva Auto Group we believe that being a part of the community is more than just getting you into a new or used vehicle, it is about investing in the education and health of our associates and customer families. Our team is involved with the Stand with Estela Fund that donates mammograms, flu and COVID vaccines. The Viva Auto Group believes that an educated and healthy community is a prosperous community to raise a family in.

Servicio al Cliente. Comunidad. Compromiso. Legado.

Esta ha sido el enfoque de Viva Auto Group desde 1985. A traves de los años, hemos vendido un sin numero de marcas y modelos en El Paso y Las Cruces y hemos ayudado a generaciones de familias encontrar el vehículo mas adecuado a sus necesidades. Nuestra familia ha proporcionado miles de trabajos en nuestra comunidad por mas de 150 anos.

Nuestras automotrices ofrecen lo ultimo con asociados de ventas y técnicos amables, altamente capacitados y listos para contestar todas sus preguntas. Si esta buscando comprar un vehiculo nuevo o usado, vender su vehículo, obtener financiamiento, o agregar una pieza nueva a su vehículo, permita que la familia de automotrices Viva Auto Group sea su única opción.

Viva Direct:

When you contact the Viva Auto Group to inquire about any of our vehicles on-line, you are more than your email address or number. Since 1985, we've made a conscious effort to treat our customers like family and our mission is to help meet your transportation needs whether it's in a truck, car or motorcycle, we sell Powersports vehicles too. We want to have a relationship with our valued customers from the time you choose a Viva vehicle, thru the life of your car, and then the next one to meet your changing needs.

You choose your buying experience. If you prefer filling out all the required information online from the comfort of your home or an in-person meeting with one of our sales associates you can count on the Viva Auto Group family to work with you, and for you, because we understand that time is your greatest asset.

Everyone at the Viva Auto Group knows your time is valuable so we go out of our way to help you find your VivaStyle with value and variety.

Cuando usted llega a nuestra pagina de internet Viva Direct, eres mas que un correo electrónico o numero de teléfono. Desde 1985, nuestros clientes han sido parte de nuestra familia de automotrices y nuestra meta es encontrarle una camioneta, auto o motocicleta que sea la mas adecuada para su familia. Usted selecciona como desea comprar un vehículo. Si prefiere llenar los datos en su computadora o teléfono o en persona con uno de nuestros asociados de ventas, usted puede contar que la familia de Viva Auto Group le atienda con gusto y rapidez ya que comprendemos que su tiempo es valioso. Haremos todo lo posible por asegurar que usted encuentre su VivaStyle con uno de nuestros vehículos.

Women/Mujeres of Viva:

At the Viva Auto Group family of dealerships, we are striving to create an environment that's more woman friendly, both for customers and associates. We want women looking to buy a new or used vehicle in our showrooms or scheduling service in our service departments to know they can expect an incomparable and professional customer experience.

En Viva Auto Group, luchamos por crear un ambiente amable para nuestras clientes y miembros de nuestro equipo femenil. Queremos que mujeres buscando comprar un vehículo nuevo o usado o haciendo una cita en nuestro departamento de servicio, sepan que recibiran una atención incomparable y profesional.

Top reasons to buy from Viva Auto Group:

*Viva gives you a life-time warranty on new vehicle purchases.

*Viva sells carefully chosen and inspected used vehicles.

*Viva gives you an honest and fair value for your trade-in.

*Viva offers 24-hour test drives.

*Viva offers a stress free buying experience on-line with Viva Direct or in-store.

*Viva can help find your VivaStyle with vehicles in our inventory.

*Viva has trained and certified employees to help meet your transportation needs

Razones para comprar un auto de Viva Auto Group:

*Viva le obsequia garantía de por vida.

*Viva vende vehículos usados que han sido cuidadosamente seleccionados e inspeccionados.

*Viva le dará un precio honesto y justo por su vehículo

*Viva ofrece prueba de manejo de 24 horas.

*Viva ofrece una experiencia libre de estrés ya sea por el internet o en persona

*Viva le ayudara a encontrar su VivaStyle con vehiculos en nuestras automotrices

Viva Promise:

The Viva Auto Group is proud to be the largest automotive dealer in the borderland. Over several decades we have kept our promise to provide the best buying experience and provide a wide selection of vehicles and top quality service and parts. We are a one-stop shop for all things automotive from sales and financing to repair and accessories. Customer satisfaction is our highest priority, and our team of trained and certified associates is committed to achieving this goal every day in every aspect of our business.

Promesa de Viva:

La familia de automotrices Viva Auto Group se enorgullece en ser el distribuidor automotriz mas grande en la frontera de El Paso. A traves de las decadas hemos cumplido nuestra promesa de proveer el mejor servicio al cliente con una amplia selección de vehículos nuevos y usados y servicio de partes incomparable. Viva Auto Group tiene todo bajo un techo desde ventas y financiamiento para su vehículo o reparaciones y accesorios. Satisfacción al cliente es nuestro principal objetivo y nuestro equipo altamente capacitado esta listo para cumplir con usted.


The Viva Auto Group believes in giving back to the community. We have donated tens of thousands of dollars to different organizations over almost four decades, but our greatest commitment is to the women and families on a breast cancer journey. Our Team has been supporting the Stand with Estela fund that provides gift cards, free mammograms, wigs, compression sleeves and deductibles to women battling breast cancer in El Paso and Las Cruces. We have donated tens of thousands of dollars and associate volunteer hours by hosting drive-through events in the height of the pandemic. The Viva Auto Group team doesn't want women and families to put off getting a mammogram or flu shot. The Viva Auto group teamed up with Walgreens and Entravision to also give away and administer COVID vaccines in two drive-thru events on opposite sides of the city.

We sell with purpose and believe that a healthy community is a prosperous community. The Viva Auto Group is committed to making the borderland a better place to live and raise a family.


Viva Auto Group esta consiente de las necesidades de salud de nuestra comunidad fronteriza. Por casi cuatro decadas hemos donado miles de dólares a organizaciones sin lucro para mejorar a nuestra comunidad. Nuestro compromiso mas fuerte desde 2017 es para las mujeres y familias cuyas mujeres con cancer del mama en El Paso y Las Cruces. Nos hemos unido a Stand with Estela y hemos donado miles de dólares en tarjetas de regalo, pelucas, medias de compresión para los brazos y manos y mamogramas preventivos para mujeres de nuestra comunidad. Llevamos a cabo varios eventos de auto-servicio regalando mamogramas, vacunas contra la influenza y vacunas de COVID-19 durante la pandemia.

Vendemos vehículos con el propósito de marcar la diferencia en la salud de nuestra comunidad. Viva Auto Group esta comprometido en hacer nuestra comunidad mas saludable proporcionando educación contra el cancer y ayudando a familias con mujeres con cancer del seno.ntire experience.